If you don't know local Hawaiian pidgin (slang), the word, "choke" means "a lot." "Aloha" literally translates as "the joyful sharing of life energy in the present," or to put it simply, "joyfully sharing life." In Brazilian Jiu-Jitsu, a choke is a submission cutting off the air supply to one's throat. Our brand merges the two, reminding those to always roll with aloha and share aloha wherever you go in the local-style Hawaiian way.
With that being said, we hope that YOU spread choke aloha where ever go and to always roll with CHOKE ALOHA. Respect everyone, especially your training partners always. Oss!