Born and raised in 2014 on the beautiful island of Kaua'i, The Aloha spirit has always been a huge part of our culture and the way we treat people no matter where we are in the world.
In Hawaii locals use the pidgin slang word "Choke" to express when something is plenty. After years of training I realized BJJ had something in common.. plenty chokes! When thinking about what "Choke Aloha" meant to us it was about being able to always roll with choke aloha. As jiu jitsu practitioners we always meet with people from all different backgrounds, shapes, and sizes. We learn tactics that teach us to defend ourselves and also uplift our teammates.
Today, the brand serves as a reminder to perpetrate the Aloha Spirit and to treat others the way you would like to be treated. No matter if you are from Hawaii, moved away from home, or have fallen in love with the Hawaiian culture. Everyone can love and appreciate the sharing of our aloha as an every day practice.